The Therapy Expo 2025 brought together allied health professionals keen to hear from expert speakers and collect insights they can apply in their clinics straight away.
From Darren’s session on “Growing your clinic without burnout”, to Katie from Thrive’s practical marketing tips, and Michael from HMDG AI strategies, the expo offered practical tips that clinic owners and managers can implement immediately.
Let’s take a closer look at some of the takeaways from these sessions.
Clinic Growth Without Burnout
Darren’s (Nookal’s CEO) session focused on helping clinic owners grow their practices while avoiding common burnout pitfalls all based on his professional journey and experiences as a business owner.
Key learnings included:
- Identifying common pitfalls in growing a clinic
- Balancing the connection between growing your business and personal burnout
- Applying actionable strategies for sustainable, long-term growth
Darren spoke about the importance of having practical strategies in place to support sustainable growth without the risk of burning out. Hearing real- life examples with actionable tips means that clinic owners and managers could implement these strategies within their clinic seamlessly.
Marketing for Therapists
Katie Bell from Thrive talked about breaking down challenges around marketing for therapists. She shared ideas so a therapist who may have had uncertainty about how to attempt marketing strategies left feeling confident and packed with actionable strategies to take on board.
Main Highlights:
- Simple marketing strategies to implement without being overwhelmed
- Avoid undervaluing your services so therapists could learn to price and promote with confidence
- Removing the “fear” of marketing for therapists who needed realistic approaches that would actually work
Katie’s dream is for every therapist to acknowledge their value, skills and to feel confident sharing what they bring to their patients so they can grow both professionally and personally.
AI Strategies to Boost Clinic Marketing
Michael Schumacher from HMDG talked about the topic on a lot of people’s minds – AI. AI is increasingly becoming a vital part of the daily workflow and it is up to practice owners how best to integrate it effectively.
Key Takeaways:
- Why AI is critical now and the importance of not falling behind in digital marketing trends
- How to start using AI tools and how to integrate them into daily clinic marketing and operations
- Benefits of using AI, including efficiency, a reduction of repetitive tasks to improve patient management
Key Takeaways for Clinic Owners
Across all three sessions there were clear, practical lessons for clinic growth, marketing and technology.
- Apply strategies that grow your clinic without causing burnout
- Make marketing practical and achievable even if it’s not your favourite task
- Explore AI tools to improve workflows and deliver better patient engagement
Taking these insights on board can help clinics operate more effectively and improve overall business performance.
Turning Insights Into Action
The Therapy Expo may have wrapped up for 2025, but the practical lessons shared by Darren, Katie and Michael will continue to offer value for clinics far beyond the event.
The real value of events like this comes from putting these insights into practice. Thinking about one insight from the sessions and finding out how it could fit into daily operations can lead to meaningful improvements over time.
For clinics looking for tools that support these kinds of improvements and make day to day clinic management easier, Nookal is here to help.
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